Case Studies

Kennards Hire — 10,000 Branded Hoodies in 30 Days

When we set out to roll out 10,000 hoodies for our Ken Oath campaign, we needed a partner who could handle scale, speed, and precision.Creative Identity delivered—flawlessly. From the outset, they understood our vision and executed it with zero hassle. They managed the entire production and logistics process, ensuring every hoodie arrived on time and within budget, all 200 branches received their orders exactly as planned.

— Manelle, Marketing Executive, Kennards Hire

The Challenge

When Kennards Hire launched their “Ken Oath” and “Trade Easy” campaigns, they needed a bold, wearable way to take the message to staff, customers, and worksites nationwide. The brief: 10,000 branded hoodies delivered within one month.

The challenge wasn’t just the scale — it was the need for hoodies that could stand the test of time in tough conditions. With tradies and construction workers as the main audience, durability, comfort, and brand accuracy were non-negotiable. On top of that, the garments needed to carry multiple campaign identities, matching Kennards’ PMS colours while still being trendy and fashion-forward.

Discovery & Sampling

We quickly gathered Kennards’ requirements and presented a range of hoodie options. From there, we produced fully branded pre-production samples so the marketing team could see, touch, and test quality upfront.

Strategic Supply & Decoration

With the tight timeline, no single supplier could manage the full 10,000 units at once. We analysed our entire supplier and decorator network, selecting the screen printer who could handle both the scale and speed.

To meet the deadline, we staged production: batches of 2,500 hoodies entered the printer, were decorated, and then dispatched, ensuring a continuous flow from factory floor to Kennards branches.

National Distribution

Once decorated, the hoodies were delivered to 200 branches across Australia, carefully coordinated to land on time for campaign launch.

The Result

The project was executed on budget, on brand, and on time — with 10,000 hoodies rolling out seamlessly across the country. Staff wore them with pride, customers embraced them as rewards, and the garments became a core part of Kennards’ marketing strategy.

Key Takeaways

Scale with Speed

10,000 hoodies produced and delivered within one month.

Built to Last

Durable, comfortable, and fashion-forward garments suited to construction and trade environments.

On Brand

PMS colour matching and multiple campaign identities (“Ken Oath” and “Trade Easy”).

Nationwide Reach

Distribution to 200 branches, fully managed end-to-end.